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	<title>Julieta Famá Brand Designer and Illustrator</title>
	<link>https://julietafama.com</link>
	<description>Julieta Famá Brand Designer and Illustrator</description>
	<pubDate>Fri, 31 Jan 2025 11:06:00 +0000</pubDate>
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		<title>epéntica</title>
				
		<link>https://julietafama.com/epentica</link>

		<pubDate>Fri, 31 Jan 2025 11:06:00 +0000</pubDate>

		<dc:creator>Julieta Famá Brand Designer and Illustrator</dc:creator>

		<guid isPermaLink="true">https://julietafama.com/epentica</guid>

		<description>
	Epéntica is a Barcelona-based emerging DJ crafting immersive, rhythmic, and hypnotic mixes designed to make people move.
	&#38;nbsp;
	graphic design and art directionyear – 2024location – Barcelona


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3850385418741baf3f4c5a53f94fc34b64f9929b808b631c33347d7808abaab/epentica-hero.png" data-mid="225818498" border="0"  src="https://freight.cargo.site/w/1000/i/b3850385418741baf3f4c5a53f94fc34b64f9929b808b631c33347d7808abaab/epentica-hero.png" /&#62;
About Epéntica
	Epéntica is a DJ whose name is rooted in the poetic world of García Lorca. In phonology, epenthesis is the addition of a sound within a word—an intentional intrusion that alters its form. Lorca used the term “epentismo” in his letters and writings as a coded reference to homosexuality, embedding hidden meaning within language.

Lorca’s work was a profound inspiration for Epéntica at the beginning of her musical journey and remains deeply intertwined with her identity. His poetry, symbolism, and rebellious spirit shaped the essence of her project, influencing both her sound and artistic vision. 
Inspired by Lorca’s handwriting and illustration style, I designed a custom logo that captures both the fluidity of sound and the expressive, organic nature of his visual language. The result is a wordmark that feels ethereal and handcrafted, yet contemporary—a reflection of Epéntica’s roots, sonic identity, and ever-evolving creative world.



&#60;img width="1920" height="4320" width_o="1920" height_o="4320" data-src="https://freight.cargo.site/t/original/i/1d7407f070fb157fb94ec9e114fa82d64ceec505ad3c691b8459229b0c83ad21/epentica-mixes.png" data-mid="225818524" border="0"  src="https://freight.cargo.site/w/1000/i/1d7407f070fb157fb94ec9e114fa82d64ceec505ad3c691b8459229b0c83ad21/epentica-mixes.png" /&#62;

	










For Epéntica’s new mix series, I created a set of cover artworks inspired by the phases of the moon: Luna Nueva, Cuarto Creciente, Luna Llena, and Cuarto Menguante. The visuals explore light and shadow, using soft gradients and glowing hues to evoke a sense of movement and transformation. Each phase represents a distinct atmosphere, much like the evolution of a DJ set, where sound ebbs and flows, building towards moments of intensity and release.&#38;nbsp;The Epéntica logo takes center stage in this series as a deliberate choice. Since the first mix was released alongside the rebrand, making the logo a focal point reinforced the new identity, ensuring immediate recognition and strong visual impact. The celestial aesthetic aligns with the mysticism of the name Epéntica, creating a cohesive bridge between music and visuals.




	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/834df7a248d6afd833224c2c249cb96e2b3a763920ac11708c2b472cb5b58149/epentica-instagram-03.jpg" data-mid="225818806" border="0"  src="https://freight.cargo.site/w/1000/i/834df7a248d6afd833224c2c249cb96e2b3a763920ac11708c2b472cb5b58149/epentica-instagram-03.jpg" /&#62;
	&#60;img width="4167" height="4167" width_o="4167" height_o="4167" data-src="https://freight.cargo.site/t/original/i/ea6033c86f29608f420f3eb9b3952e700a3c58aca27f6c7c13c954fa1ec9b0ec/epentica-instagram-02.png" data-mid="225818803" border="0"  src="https://freight.cargo.site/w/1000/i/ea6033c86f29608f420f3eb9b3952e700a3c58aca27f6c7c13c954fa1ec9b0ec/epentica-instagram-02.png" /&#62;
	&#60;img width="4167" height="4167" width_o="4167" height_o="4167" data-src="https://freight.cargo.site/t/original/i/0b994289f57bc3c86d2377e74ca5af2a49976e777cb0e11be7995e910fbc1276/epentica-instagram-01.png" data-mid="225818802" border="0"  src="https://freight.cargo.site/w/1000/i/0b994289f57bc3c86d2377e74ca5af2a49976e777cb0e11be7995e910fbc1276/epentica-instagram-01.png" /&#62;
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	<item>
		<title>Dropp*d</title>
				
		<link>https://julietafama.com/Dropp-d</link>

		<pubDate>Wed, 15 Jan 2025 16:17:56 +0000</pubDate>

		<dc:creator>Julieta Famá Brand Designer and Illustrator</dc:creator>

		<guid isPermaLink="true">https://julietafama.com/Dropp-d</guid>

		<description>
	Dropp*d 










is an innovative sub-brand launched by Printify designed to offer content creators and influencers a comprehensive merchandise solution.




	
	&#38;nbsp;
	design, art direction and brand development
year – 2024
location – Barcelona, Spain in collaboration with Printify


  
  Your browser does not support the video tag.



	the project
	Dropp*d is a marketplace and service by Printify, designed to help content creators build meaningful connections with their audiences through high-quality merchandise. My role was to create a versatile visual identity that not only reflected Dropp*d’s mission to empower creators but also adapted seamlessly to the diverse brands, voices, and audiences of creators from different fields. The project also included designing the bases of their Shopify-powered marketplace (droppd.com) and a promotional landing page to introduce the service. 
The identity—featuring a bold logo, dynamic color palette, and modern typography—was crafted to resonate with digital-first audiences and ensure compatibility with the unique styles and needs of each creator. 




&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f84cc213955313eb9611672644d8912a5ac00d047b68a1f5054c14353044ff0f/droppd-brand-book.jpg" data-mid="224822588" border="0"  src="https://freight.cargo.site/w/1000/i/f84cc213955313eb9611672644d8912a5ac00d047b68a1f5054c14353044ff0f/droppd-brand-book.jpg" /&#62;&#60;img width="3840" height="2422" width_o="3840" height_o="2422" data-src="https://freight.cargo.site/t/original/i/1dfc4a88e87db3b7f645e352c54d4b73c565333c0ee2bdaa973bac2a71e4301b/droppd-color-palette.jpg" data-mid="224822622" border="0"  src="https://freight.cargo.site/w/1000/i/1dfc4a88e87db3b7f645e352c54d4b73c565333c0ee2bdaa973bac2a71e4301b/droppd-color-palette.jpg" /&#62;

the window concept
	Dropp*d is a digital gallery where each creator is given a dedicated window to shine. A carefully designed space where each brand is treated as a piece of art, deserving of its own unique showcase.


&#60;img width="3840" height="2224" width_o="3840" height_o="2224" data-src="https://freight.cargo.site/t/original/i/e446a7d8e3e417e11cac80ffd069eafb6a7cc89cd0ff124a197b20b1e99356f5/droppd-posters-1.jpg" data-mid="224822661" border="0"  src="https://freight.cargo.site/w/1000/i/e446a7d8e3e417e11cac80ffd069eafb6a7cc89cd0ff124a197b20b1e99356f5/droppd-posters-1.jpg" /&#62;
	&#60;img width="2238" height="1432" width_o="2238" height_o="1432" data-src="https://freight.cargo.site/t/original/i/b7d7dea7da9d4b1a5b68e99006b232826ac3e5106c617843514143ab7c1f672c/droppd-posters-3.jpg" data-mid="224822682" border="0"  src="https://freight.cargo.site/w/1000/i/b7d7dea7da9d4b1a5b68e99006b232826ac3e5106c617843514143ab7c1f672c/droppd-posters-3.jpg" /&#62;
	&#60;img width="1590" height="1432" width_o="1590" height_o="1432" data-src="https://freight.cargo.site/t/original/i/c9e978eb9d7b8bab1896332927716f8b62864deacd8e8330dfa6602efc55887a/droppd-posters-2.jpg" data-mid="224822684" border="0"  src="https://freight.cargo.site/w/1000/i/c9e978eb9d7b8bab1896332927716f8b62864deacd8e8330dfa6602efc55887a/droppd-posters-2.jpg" /&#62;


the brand
	The rectangle replacing the letter “O” in the Dropp*d logo symbolizes the space we create for creators to showcase their unique content. Shaped like a frame or window, this element emphasizes Dropp*d’s role in providing a curated platform where creators’ work can stand out. 
Within the brand system, the window also serves as a placeholder, representing the future visibility and presence of our creators on the platform.The asterisk within the logo reflects Dropp*d’s role in connecting creators with essential resources, tools, and audiences. It embodies our commitment to being a central hub where everything creators need converges, facilitating their growth and success.

&#60;img width="3840" height="2252" width_o="3840" height_o="2252" data-src="https://freight.cargo.site/t/original/i/36783c40ce60585be08aea2ad3fc42df2c4e965a1700219a277caf250115de84/droppd-SM-1.jpg" data-mid="224822685" border="0"  src="https://freight.cargo.site/w/1000/i/36783c40ce60585be08aea2ad3fc42df2c4e965a1700219a277caf250115de84/droppd-SM-1.jpg" /&#62;
	&#60;img width="1912" height="1544" width_o="1912" height_o="1544" data-src="https://freight.cargo.site/t/original/i/6c1da782e06922f62c013b60b102ad57f1cd618c9c87b3bccdb1eca4610a19d1/droppd-SM-2.jpg" data-mid="224822687" border="0"  src="https://freight.cargo.site/w/1000/i/6c1da782e06922f62c013b60b102ad57f1cd618c9c87b3bccdb1eca4610a19d1/droppd-SM-2.jpg" /&#62;
	&#60;img width="1912" height="1542" width_o="1912" height_o="1542" data-src="https://freight.cargo.site/t/original/i/63321c8b51d5bef6db2268fcb18a97ac9d8e73ad41e5124b308613c4d1351157/droppd-SM-3.jpg" data-mid="224822688" border="0"  src="https://freight.cargo.site/w/1000/i/63321c8b51d5bef6db2268fcb18a97ac9d8e73ad41e5124b308613c4d1351157/droppd-SM-3.jpg" /&#62;

&#60;img width="3840" height="2085" width_o="3840" height_o="2085" data-src="https://freight.cargo.site/t/original/i/ae91c328cb1e5675904e448d0c41f26c0daf5613b028247c4d2e8cc129f0208a/droppd-SM-4.jpg" data-mid="224822703" border="0"  src="https://freight.cargo.site/w/1000/i/ae91c328cb1e5675904e448d0c41f26c0daf5613b028247c4d2e8cc129f0208a/droppd-SM-4.jpg" /&#62;
the marketplace
	droppd.com is the marketplace where the Dropp*d team created a dedicated presence for each content creator within the platform. The selected color palette was designed to elevate the visibility of creators and highlight their individuality. 
Inspired by the colors of the rainbow, the palette offers a wide range of diverse and vibrant hues, ensuring that each creator stands out and is visually distinct. These colors not only enhance recognition and visual appeal but also play a key role in establishing a unique identity for every creator within the Dropp*d marketplace.

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4f70ad83bf24327064c2b8290e483c34b7af58ce9b29f11833066efc048a6493/droppd-shop.jpg" data-mid="224822727" border="0"  src="https://freight.cargo.site/w/1000/i/4f70ad83bf24327064c2b8290e483c34b7af58ce9b29f11833066efc048a6493/droppd-shop.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/231fe9f06f32da09093de0f3c7c120486a6c5bf732dbaaa558b5e9550282e8ff/droppd-LP.jpg" data-mid="224822724" border="0"  src="https://freight.cargo.site/w/1000/i/231fe9f06f32da09093de0f3c7c120486a6c5bf732dbaaa558b5e9550282e8ff/droppd-LP.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>experimental editorial project: italia</title>
				
		<link>https://julietafama.com/experimental-editorial-project-italia</link>

		<pubDate>Wed, 03 Feb 2021 20:04:44 +0000</pubDate>

		<dc:creator>Julieta Famá Brand Designer and Illustrator</dc:creator>

		<guid isPermaLink="true">https://julietafama.com/experimental-editorial-project-italia</guid>

		<description>
	Experimental editorial piece created with pictures from southern Italy, taken during my trips between 2021 and 2024
	&#38;nbsp;
	editorial design, photographyyear – 2024location – Barcelona

&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/3a2d6a2d2f9366e49ac80cf948b7f1e1300fe28e991db6bae61d813e6c5679f2/italia-ensayo-fotografico-gif-v2.gif" data-mid="224080980" border="0"  src="https://freight.cargo.site/w/1000/i/3a2d6a2d2f9366e49ac80cf948b7f1e1300fe28e991db6bae61d813e6c5679f2/italia-ensayo-fotografico-gif-v2.gif" /&#62;
&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/cc418849202af58e3ada5321721a6d0b69be47b92027dc9ac29d006eb61cc296/italia-ensayo-fotografico-2.jpg" data-mid="213040959" border="0"  src="https://freight.cargo.site/w/1000/i/cc418849202af58e3ada5321721a6d0b69be47b92027dc9ac29d006eb61cc296/italia-ensayo-fotografico-2.jpg" /&#62;
	&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/cc49b460800f2229cdb976747a8028d7e09eef5046bef4a8f0fc5b9827439f12/italia-ensayo-fotografico-3.jpg" data-mid="213040960" border="0"  src="https://freight.cargo.site/w/1000/i/cc49b460800f2229cdb976747a8028d7e09eef5046bef4a8f0fc5b9827439f12/italia-ensayo-fotografico-3.jpg" /&#62;&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/5519f0ddb05297ba3ec68f1c7259cd334d8067ce1ceeda852309cff292b74295/italia-ensayo-fotografico-4.jpg" data-mid="213040961" border="0"  src="https://freight.cargo.site/w/1000/i/5519f0ddb05297ba3ec68f1c7259cd334d8067ce1ceeda852309cff292b74295/italia-ensayo-fotografico-4.jpg" /&#62;
	&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/4b2660d1ce784b93e33a81f040ddcc641de56ece610573ace260607e1a52a456/italia-ensayo-fotografico-5.jpg" data-mid="213040962" border="0"  src="https://freight.cargo.site/w/1000/i/4b2660d1ce784b93e33a81f040ddcc641de56ece610573ace260607e1a52a456/italia-ensayo-fotografico-5.jpg" /&#62;&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/1353a7a11cfbae110ae1b1e5687a16c215493262ac0fd0b4f9061c93d03e63d1/italia-ensayo-fotografico-6.jpg" data-mid="213040963" border="0"  src="https://freight.cargo.site/w/1000/i/1353a7a11cfbae110ae1b1e5687a16c215493262ac0fd0b4f9061c93d03e63d1/italia-ensayo-fotografico-6.jpg" /&#62;
	&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/5ad73a5d777231c9aaf2d9a4fa44310adbf68f0db6111bfc5813e044893aecc4/italia-ensayo-fotografico-7.jpg" data-mid="213040964" border="0"  src="https://freight.cargo.site/w/1000/i/5ad73a5d777231c9aaf2d9a4fa44310adbf68f0db6111bfc5813e044893aecc4/italia-ensayo-fotografico-7.jpg" /&#62;&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/52bc7fce6670f1d5eb3aca85498b1f24a626f4c4ff818269155963085e7b7522/italia-ensayo-fotografico-8.jpg" data-mid="213040965" border="0"  src="https://freight.cargo.site/w/1000/i/52bc7fce6670f1d5eb3aca85498b1f24a626f4c4ff818269155963085e7b7522/italia-ensayo-fotografico-8.jpg" /&#62;
	&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/7d5d694273c6f8b26109ceb9d744a416cb3a930129f901b2287281c3053c6dfb/italia-ensayo-fotografico-9.jpg" data-mid="213040966" border="0"  src="https://freight.cargo.site/w/1000/i/7d5d694273c6f8b26109ceb9d744a416cb3a930129f901b2287281c3053c6dfb/italia-ensayo-fotografico-9.jpg" /&#62;

	&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/537beec6b33dc8023f0fe15d4fde2830c035905393603dd0ccd20e5a91fe970b/italia-ensayo-fotografico-10.jpg" data-mid="213040968" border="0"  src="https://freight.cargo.site/w/1000/i/537beec6b33dc8023f0fe15d4fde2830c035905393603dd0ccd20e5a91fe970b/italia-ensayo-fotografico-10.jpg" /&#62;
	&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/c12bc42b58dd25059e0c7df627cb2cbbdbd73843f5296c1e95217b4cf177b29b/italia-ensayo-fotografico-11.jpg" data-mid="213040969" border="0"  src="https://freight.cargo.site/w/1000/i/c12bc42b58dd25059e0c7df627cb2cbbdbd73843f5296c1e95217b4cf177b29b/italia-ensayo-fotografico-11.jpg" /&#62;



&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/4790306629b7d1c1803584f1a392195d82ca70e4e594b65fc200a3b3bcb3333d/italian-dream-ensayo-fotografico.jpg" data-mid="224080964" border="0"  src="https://freight.cargo.site/w/1000/i/4790306629b7d1c1803584f1a392195d82ca70e4e594b65fc200a3b3bcb3333d/italian-dream-ensayo-fotografico.jpg" /&#62;</description>
		
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	<item>
		<title>Belvo</title>
				
		<link>https://julietafama.com/Belvo</link>

		<pubDate>Tue, 23 Jan 2024 20:13:31 +0000</pubDate>

		<dc:creator>Julieta Famá Brand Designer and Illustrator</dc:creator>

		<guid isPermaLink="true">https://julietafama.com/Belvo</guid>

		<description>
	Belvo is a spanish start-up aiming to accelerate the development of open finance in Latin America.
	
	&#38;nbsp;
	design, art direction, brand development, ux and web design
year – 2022 &#38;amp; 2023
location – Barcelona, Spain@ Belvo


&#60;img width="3840" height="2388" width_o="3840" height_o="2388" data-src="https://freight.cargo.site/t/original/i/a0cd61ac9a8725c512d2c1ff6121b0397eabbf4a013e8497f1807a7d1b36af2d/BBB-1A.jpg" data-mid="224905169" border="0"  src="https://freight.cargo.site/w/1000/i/a0cd61ac9a8725c512d2c1ff6121b0397eabbf4a013e8497f1807a7d1b36af2d/BBB-1A.jpg" /&#62;

	the project
	In 2022, Belvo was a 3-year-old company. Up until that point, brand design had primarily been managed by the in-house team, but there was no solid foundation or comprehensive documentation to guide its ongoing evolution. The goal of this initiative was to elevate the brand and adapt it to better resonate with a more enterprise-focused audience. To achieve this, we worked on both the company brand book and the homepage redesign, ensuring consistency across all touchpoints and providing a unified, professional brand presence.

the brand book
	This challenge consisted of several phases, including:
Planning and defining the project’s goals and scopeConducting a thorough audit of all brand assets, including visual and verbal expressionsPerforming market research and interviewing team members from different departmentsDefining the content structureCollaborating with the content team to align key brand messages and positioningEstablishing the brand's personality traitsDeveloping design guidelines and crafting a narrative for visual expressionsOverseeing the editorial design of the entire document


&#60;img width="3840" height="2388" width_o="3840" height_o="2388" data-src="https://freight.cargo.site/t/original/i/cb34d08b8f3a7801ffee36e1b50cfc570dd868a491a2940ad1208151328a29d4/BBB2A.jpg" data-mid="224905171" border="0"  src="https://freight.cargo.site/w/1000/i/cb34d08b8f3a7801ffee36e1b50cfc570dd868a491a2940ad1208151328a29d4/BBB2A.jpg" /&#62;

the brand
	










Belvo is human, approachable and simple.


Belvo is enthusiastic, inviting and joyful.


Belvo is precise, trustworthy and highly technical



In our visuals, we want to showcase the Open Finance world using a simple analogy: think of Belvo as a galaxy. Imagine a bright blue scene where data moves like a system of planets. Gravitational forces act like cosmic glue, holding everything together—keeping each bit of binary data in its place. Picture this galaxy forming three years ago, and ever since, it's been steadily growing, like a galaxy on the move.


&#60;img width="3840" height="2304" width_o="3840" height_o="2304" data-src="https://freight.cargo.site/t/original/i/c92d124a5acb41769ba0bfa605a97bb2221420cfb969838fc2db9759484d5f0b/NewHP-2A.png" data-mid="224907543" border="0"  src="https://freight.cargo.site/w/1000/i/c92d124a5acb41769ba0bfa605a97bb2221420cfb969838fc2db9759484d5f0b/NewHP-2A.png" /&#62;
the website
	A company's website is its digital heartbeat, offering a window into the soul of its services and solutions. It transcends mere pixels and code; instead, it reflects the essence and soul of the brand.Belvo’s website had remained at a previous stage of the brand. It portrayed a company whose primary audience were developers and engineeres (from developers, for developers), with a message geared towards technology, its technicalities, and processes.Now, the company shifts towards enterprise clients and financial institutions, aiming to communicate with an audience that is less technical and more business-oriented. In order to succeed, they needed to rethink the design of their website and reconsider how they represented and positioned their products, which are&#38;nbsp; highly technical and not easily accessible for everyone.
	The project encompassed various aspects of overall web design, including fonts, color application, product imagery, UX and UI design. And it impacted several pages, among them the homepage.


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e7b4005811807e10c3df39ab7b2e2bea3657a9d106ea0e3fd7a71cb00d88679b/NewHP-4A.png" data-mid="224905177" border="0"  src="https://freight.cargo.site/w/1000/i/e7b4005811807e10c3df39ab7b2e2bea3657a9d106ea0e3fd7a71cb00d88679b/NewHP-4A.png" /&#62;

the homepage
	The main goal of this revamp was to align the content and design with the company’s vision and to showcase the entire product offering, which now includes Open Finance payment solutions in addition to data aggregation and enrichment. I explored the concept of cyclicity to emphasize that all the company's products can contribute to various phases of our clients' product cycles. I reinforced this idea with a parallax animation.&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75d87ebf59c303350ca371169495ca5e4055fdc450415a3b611f3afe96a1143a/HP-1.jpg" data-mid="224907156" border="0"  src="https://freight.cargo.site/w/1000/i/75d87ebf59c303350ca371169495ca5e4055fdc450415a3b611f3afe96a1143a/HP-1.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2e9215116276e9a7438e9e1fa6e30ba62dbb1a0fe6debf7cc2c63fc19e4b386/HP-3.jpg" data-mid="224907157" border="0"  src="https://freight.cargo.site/w/1000/i/e2e9215116276e9a7438e9e1fa6e30ba62dbb1a0fe6debf7cc2c63fc19e4b386/HP-3.jpg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07e377e9244eff763dedd0643b08ccfa0beb215812c507a6f8e004638d1c2c57/HP-2.jpg" data-mid="224907159" border="0"  src="https://freight.cargo.site/w/1000/i/07e377e9244eff763dedd0643b08ccfa0beb215812c507a6f8e004638d1c2c57/HP-2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/643a724e72236bbec99b37c8b7c490388960ffc800e6e103c6230812fd27396b/HP-4.jpg" data-mid="224907158" border="0"  src="https://freight.cargo.site/w/1000/i/643a724e72236bbec99b37c8b7c490388960ffc800e6e103c6230812fd27396b/HP-4.jpg" /&#62;

	I developed the project from auditing the old homepage, conducting research, brainstorming, structuring content, ideation, gathering feedback from various stakeholders within the company, iterating on the design, handing off to the developer, and performing Q&#38;amp;A.


</description>
		
	</item>
		
		
	<item>
		<title>Belvolution 2024</title>
				
		<link>https://julietafama.com/Belvolution-2024</link>

		<pubDate>Thu, 11 Apr 2024 21:52:56 +0000</pubDate>

		<dc:creator>Julieta Famá Brand Designer and Illustrator</dc:creator>

		<guid isPermaLink="true">https://julietafama.com/Belvolution-2024</guid>

		<description>
	Belvolution is the annual company event at Belvo
	
	&#38;nbsp;
	design, art direction and brand development
year – 2024
location – Barcelona, Spain@ Belvo


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e46cc48955b30de9d07e423c622cabab0dbf09acb2b822ad697f2aac8e7afbde/logo.png" data-mid="208782719" border="0"  src="https://freight.cargo.site/w/1000/i/e46cc48955b30de9d07e423c622cabab0dbf09acb2b822ad697f2aac8e7afbde/logo.png" /&#62;

	the project
	Every January, the company hosts its annual event, bringing together employees from all over LATAM and Europe to spend time together IRL and kick off the year.
I developed the brand identity for the 2024 edition, beginning with refining the Belvolution logo and creating the "24" graphics in 3D. 
 A key element of the brand system was the use of overlapping ovals, which represented the three physical locations hosting the offsite—Barcelona, São Paulo, and CDMX.&#38;nbsp;
These ovals served as a unifying visual motif, emphasizing the interconnectedness of the event while also distinguishing the unique spaces. 
I also designed the digital and printed assets for the event, ensuring a cohesive and visually engaging identity across all touchpoints. This comprehensive approach enhanced the event's recognition and overall experience.





&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1997cd0dd72b4fefb50ac7f3c16fd8a10f6da66556f28a2edf1c7df00159233c/3d.png" data-mid="208782718" border="0"  src="https://freight.cargo.site/w/1000/i/1997cd0dd72b4fefb50ac7f3c16fd8a10f6da66556f28a2edf1c7df00159233c/3d.png" /&#62;&#60;img width="1930" height="1817" width_o="1930" height_o="1817" data-src="https://freight.cargo.site/t/original/i/77a1a8c2254ca233ca304589b4a8494cd63f98edc332fe3842de1125eba2050a/wall.png" data-mid="208782722" border="0"  src="https://freight.cargo.site/w/1000/i/77a1a8c2254ca233ca304589b4a8494cd63f98edc332fe3842de1125eba2050a/wall.png" /&#62;


	&#60;img width="506" height="1190" width_o="506" height_o="1190" data-src="https://freight.cargo.site/t/original/i/4ef748a1a52e12c3971fa1dddb471f81dceb75e09e106edcbe009350848bdcaa/rollup-1.png" data-mid="208782720" border="0"  src="https://freight.cargo.site/w/506/i/4ef748a1a52e12c3971fa1dddb471f81dceb75e09e106edcbe009350848bdcaa/rollup-1.png" /&#62;
	&#60;img width="507" height="1190" width_o="507" height_o="1190" data-src="https://freight.cargo.site/t/original/i/4db43dd05edadedced48b3bbfbb88fca358582d9ba09be5d9858a15c0e71d7d7/rollup-2.png" data-mid="208782721" border="0"  src="https://freight.cargo.site/w/507/i/4db43dd05edadedced48b3bbfbb88fca358582d9ba09be5d9858a15c0e71d7d7/rollup-2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Fintech Heroes</title>
				
		<link>https://julietafama.com/Fintech-Heroes</link>

		<pubDate>Thu, 30 May 2024 09:03:28 +0000</pubDate>

		<dc:creator>Julieta Famá Brand Designer and Illustrator</dc:creator>

		<guid isPermaLink="true">https://julietafama.com/Fintech-Heroes</guid>

		<description>
	fintech heroes is a program designed by Belvo to showcase the stories of the leading voices transforming the financial ecosystem in Latin America.
	
	&#38;nbsp;
	design, art direction and brand concept and visual development
year – 2024
location – Barcelona, Spain@ Belvo


&#60;img width="1920" height="1123" width_o="1920" height_o="1123" data-src="https://freight.cargo.site/t/original/i/b45b9d578d7b4b4abe12ca400f0b7ce1fd9e8b8d72ca7b9a49d71b918147ff65/Fintech-heroes-1.jpg" data-mid="212001350" border="0"  src="https://freight.cargo.site/w/1000/i/b45b9d578d7b4b4abe12ca400f0b7ce1fd9e8b8d72ca7b9a49d71b918147ff65/Fintech-heroes-1.jpg" /&#62;

	context
	Fintech is transforming the way financial companies innovate in Latin America, from better ways to make instant payments to new more inclusive risk models that leverage new technologies to include more people in the financial system. We want to hear from these voices on how they are building these projects and overcoming challenges to build new products.Fintech Heros is an interview program designed to showcase the stories of the leading voices transforming the financial ecosystem in Latin America today. We’re searching for the human stories behind the trailblazers, disruptors, and innovators challenging the status quo in the region with new approaches, products, and models that bring the best of technology to build better and more inclusive financial services.


&#60;img width="1920" height="1129" width_o="1920" height_o="1129" data-src="https://freight.cargo.site/t/original/i/0a236082f09a71152fdf377a9711d469ac055c9baf860641b2af684766f4bd0b/Fintech-heroes-3.jpg" data-mid="212001352" border="0"  src="https://freight.cargo.site/w/1000/i/0a236082f09a71152fdf377a9711d469ac055c9baf860641b2af684766f4bd0b/Fintech-heroes-3.jpg" /&#62;the project
	I had to develop the brand identity for the program, including a logo and a visual system to apply to various collaterals. The first step was creating the materials to recruit candidates for the interviews. This included an email and a one-pager with all the necessary information.

For each interview, we produced a long video for YouTube, video shorts for LinkedIn and Instagram, a podcast for Spotify, and a blog post for the company’s website. I was responsible for editing all the videos, creating the intro and closing animations, and designing all the covers and thumbnails.
&#60;img width="1920" height="1122" width_o="1920" height_o="1122" data-src="https://freight.cargo.site/t/original/i/c13ba37082045c1a3daf122fad1896ab8f00ac3943769e2d8dddb40a747223e5/Fintech-heroes-2.jpg" data-mid="212001504" border="0"  src="https://freight.cargo.site/w/1000/i/c13ba37082045c1a3daf122fad1896ab8f00ac3943769e2d8dddb40a747223e5/Fintech-heroes-2.jpg" /&#62;


the brand
	I used the “O” in the word “heroes” to create a visual system for the brand. The “O” functions as a spotlight, reflecting the idea behind these interviews: to give Belvo’s clients the chance to be in the spotlight and share their stories. I then used the “O” to create a frame in which I placed the picture of the interviewee.


&#60;img width="1920" height="1164" width_o="1920" height_o="1164" data-src="https://freight.cargo.site/t/original/i/e3d2edaa5f886c12fa9d8746e7d818d8e7a1ee720892ef2b6d0b2b116604da22/Fintech-heroes-4.jpg" data-mid="212001353" border="0"  src="https://freight.cargo.site/w/1000/i/e3d2edaa5f886c12fa9d8746e7d818d8e7a1ee720892ef2b6d0b2b116604da22/Fintech-heroes-4.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>qualis consultorios</title>
				
		<link>https://julietafama.com/qualis-consultorios</link>

		<pubDate>Sat, 06 Feb 2021 18:30:09 +0000</pubDate>

		<dc:creator>Julieta Famá Brand Designer and Illustrator</dc:creator>

		<guid isPermaLink="true">https://julietafama.com/qualis-consultorios</guid>

		<description>
	Qualis is a modern medical office building located in Lima, Perú.
	&#38;nbsp;
	visual design, art direction and brand implementationyear – 2018&#38;nbsp;location – Buenos Aires, Argentina@&#38;nbsp;Shakespear Works


&#60;img width="3340" height="1880" width_o="3340" height_o="1880" data-src="https://freight.cargo.site/t/original/i/30921f94597e6cf4554c6766f0d7270c0baba2c03f68c5fdca48d3fde092e77a/Qualis_logo-05.png" data-mid="98003321" border="0"  src="https://freight.cargo.site/w/1000/i/30921f94597e6cf4554c6766f0d7270c0baba2c03f68c5fdca48d3fde092e77a/Qualis_logo-05.png" /&#62;

	the project
	Qualis is a project of the real estate and construction company Marcan. Its mission is to provide patients and healthcare staff with a smooth and satisfying healthcare experience. It is an innovative, efficient, modern and warm space, that encourages the development of deeper and closer bonds between patients and health professionals.
The logo is intended to represent this relationship between the space, the patients and the healthcare professionals which is essential for the mission, vision and positioning of the project.


&#60;img width="3000" height="1950" width_o="3000" height_o="1950" data-src="https://freight.cargo.site/t/original/i/02a80f14fbd13e966265305a83aa80e6eb7b8a358f1f0dab17ce6eefd230e85d/Carpeta.jpg" data-mid="98002000" border="0"  src="https://freight.cargo.site/w/1000/i/02a80f14fbd13e966265305a83aa80e6eb7b8a358f1f0dab17ce6eefd230e85d/Carpeta.jpg" /&#62;

	&#60;img width="4100" height="2668" width_o="4100" height_o="2668" data-src="https://freight.cargo.site/t/original/i/793e5e277061af59cfeece4d4be8c172692a8948b3ee776d1f94eeb4b5c09db2/Coffee.jpg" data-mid="98002001" border="0"  src="https://freight.cargo.site/w/1000/i/793e5e277061af59cfeece4d4be8c172692a8948b3ee776d1f94eeb4b5c09db2/Coffee.jpg" /&#62;
	&#60;img width="2754" height="1793" width_o="2754" height_o="1793" data-src="https://freight.cargo.site/t/original/i/fa41519fd2121634df236e781fb420ba026b9e44e46cfef119ddd57341557810/Qualis_isologo-06.png" data-mid="98003851" border="0"  src="https://freight.cargo.site/w/1000/i/fa41519fd2121634df236e781fb420ba026b9e44e46cfef119ddd57341557810/Qualis_isologo-06.png" /&#62;

&#60;img width="3312" height="2153" width_o="3312" height_o="2153" data-src="https://freight.cargo.site/t/original/i/43ebb2a8b939c83c38a763fd522043dd0738d14139858420f6848fb70934ec94/Resultados.jpg" data-mid="98002287" border="0"  src="https://freight.cargo.site/w/1000/i/43ebb2a8b939c83c38a763fd522043dd0738d14139858420f6848fb70934ec94/Resultados.jpg" /&#62;
&#60;img width="4032" height="2615" width_o="4032" height_o="2615" data-src="https://freight.cargo.site/t/original/i/9f99a49baa2e142b1c6d9ab59df7cac0941b271a57fac2cf996ad6e9075d8a77/Atencion_2y3-B.jpg" data-mid="98004006" border="0"  src="https://freight.cargo.site/w/1000/i/9f99a49baa2e142b1c6d9ab59df7cac0941b271a57fac2cf996ad6e9075d8a77/Atencion_2y3-B.jpg" /&#62;

&#60;img width="4032" height="2615" width_o="4032" height_o="2615" data-src="https://freight.cargo.site/t/original/i/bbebc3b32cfcfa0c1492d76fc0da9008d2237547b751f06b158e67a3c4c43379/Atencion_1y2-B.jpg" data-mid="98001998" border="0"  src="https://freight.cargo.site/w/1000/i/bbebc3b32cfcfa0c1492d76fc0da9008d2237547b751f06b158e67a3c4c43379/Atencion_1y2-B.jpg" /&#62;
&#60;img width="4032" height="2622" width_o="4032" height_o="2622" data-src="https://freight.cargo.site/t/original/i/8eb6725cac3d162597dfecf180cfec54af41256584aa5ec6f92e1c72c1111fd0/SaladeEspera-01.jpg" data-mid="98008006" border="0"  src="https://freight.cargo.site/w/1000/i/8eb6725cac3d162597dfecf180cfec54af41256584aa5ec6f92e1c72c1111fd0/SaladeEspera-01.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>la finca de los viñedos imposibles</title>
				
		<link>https://julietafama.com/la-finca-de-los-vinedos-imposibles</link>

		<pubDate>Fri, 05 Feb 2021 16:23:06 +0000</pubDate>

		<dc:creator>Julieta Famá Brand Designer and Illustrator</dc:creator>

		<guid isPermaLink="true">https://julietafama.com/la-finca-de-los-vinedos-imposibles</guid>

		<description>
	La finca de los viñedos imposibles is 
a cellar and vineyard  from Salta, Argentina located at 2370 meters above sea level.
	naming, art direction and brand development
year – 2018 &#38;amp; 2019
location – Buenos Aires, Argentina 
@&#38;nbsp;Shakespear Works
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/e7f73c021f26b5510cc559a907008ef8be7150c88252e9f065909d351968bb06/lfdlvi-madera.jpg" data-mid="98823442" border="0"  src="https://freight.cargo.site/w/1000/i/e7f73c021f26b5510cc559a907008ef8be7150c88252e9f065909d351968bb06/lfdlvi-madera.jpg" /&#62;

	the project
	In the lands where the vineyards are located, the climatic conditions are very hostile. The soil is arid and dry and the temperatures are very extreme. The main mission of the winery is, in the extreme climate adversity, to create a wine of excellence.
The name&#38;nbsp;la finca de los viñedos imposibles (the land of impossible vineyards) comes from this premise.



&#60;img width="3000" height="1643" width_o="3000" height_o="1643" data-src="https://freight.cargo.site/t/original/i/8657f20c05501b3565f88726c6b0f71f85585bc54dadd13258aff041b0870e4d/Construccion-de-marca.gif" data-mid="98823445" border="0"  src="https://freight.cargo.site/w/1000/i/8657f20c05501b3565f88726c6b0f71f85585bc54dadd13258aff041b0870e4d/Construccion-de-marca.gif" /&#62;

&#60;img width="1667" height="1875" width_o="1667" height_o="1875" data-src="https://freight.cargo.site/t/original/i/0246ec8bbf58572f2fc6d12e3733f24d7d5cc2044ba70a5f048d26c3276009df/logo-tagline-1.png" data-mid="97925191" border="0"  src="https://freight.cargo.site/w/1000/i/0246ec8bbf58572f2fc6d12e3733f24d7d5cc2044ba70a5f048d26c3276009df/logo-tagline-1.png" /&#62;
&#60;img width="1667" height="1875" width_o="1667" height_o="1875" data-src="https://freight.cargo.site/t/original/i/e11949ca9ff98a1225d095d79b66b2d3e588d2984c2fb31512aff0462f67d686/logo-tagline-2.png" data-mid="97925192" border="0"  src="https://freight.cargo.site/w/1000/i/e11949ca9ff98a1225d095d79b66b2d3e588d2984c2fb31512aff0462f67d686/logo-tagline-2.png" /&#62;

	the brand
	We chose a typeface with firm and precise strokes to evoke vigor and solidity; the serif symbolizes the root, as a metaphor for firmness. Its wide bases suggest poise and brave character and the difference in thickness between the lines, refers to the versatility and adaptability. The difference of sizes between the words that make up the logo, highlights the concept of height which is one of the main characteristics of the winery identity.



&#60;img width="3000" height="2500" width_o="3000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d2e751144aaada50a9262c6545a5effd0b07876c196a8f54e18acd52bc51e4eb/brandbook.jpg" data-mid="98823454" border="0"  src="https://freight.cargo.site/w/1000/i/d2e751144aaada50a9262c6545a5effd0b07876c196a8f54e18acd52bc51e4eb/brandbook.jpg" /&#62;
&#60;img width="2952" height="1671" width_o="2952" height_o="1671" data-src="https://freight.cargo.site/t/original/i/7ce3fdbf019c8da233abaf255f3c9a97189ee72036d5f43c53cf76bb7dc7388c/Posters.jpg" data-mid="97916115" border="0"  src="https://freight.cargo.site/w/1000/i/7ce3fdbf019c8da233abaf255f3c9a97189ee72036d5f43c53cf76bb7dc7388c/Posters.jpg" /&#62;
&#60;img width="3482" height="1960" width_o="3482" height_o="1960" data-src="https://freight.cargo.site/t/original/i/f99939dd82cd94a52ff3aa803316c58605f5d68e7c46abf3c1d6173de101f1ef/Web01.gif" data-mid="97915796" border="0"  src="https://freight.cargo.site/w/1000/i/f99939dd82cd94a52ff3aa803316c58605f5d68e7c46abf3c1d6173de101f1ef/Web01.gif" /&#62;
&#60;img width="2715" height="1524" width_o="2715" height_o="1524" data-src="https://freight.cargo.site/t/original/i/408179f20f030668b19715a73f6538cab628478422485073072f30d808d92416/Redes_Instagram.jpg" data-mid="97915503" border="0"  src="https://freight.cargo.site/w/1000/i/408179f20f030668b19715a73f6538cab628478422485073072f30d808d92416/Redes_Instagram.jpg" /&#62;
the wine
	As part of the project and following the brand main concept, we had to think of the name and visual identity of the cellar’s first wine: TENAZ (that persists or lasts a long time without signs of stopping).


	&#60;img width="1200" height="1350" width_o="1200" height_o="1350" data-src="https://freight.cargo.site/t/original/i/02107187845102ec45c3ee4ed2a62e1041919224c24abeb5cf574f08be314817/Wrap_Botella.jpg" data-mid="98823476" border="0"  src="https://freight.cargo.site/w/1000/i/02107187845102ec45c3ee4ed2a62e1041919224c24abeb5cf574f08be314817/Wrap_Botella.jpg" /&#62;
	&#60;img width="1200" height="1350" width_o="1200" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ef8d93b51dbf191eabfd2e5513d61718393134f658380689ea30ea7f2331a8e9/1B_Hands.jpg" data-mid="98823486" border="0"  src="https://freight.cargo.site/w/1000/i/ef8d93b51dbf191eabfd2e5513d61718393134f658380689ea30ea7f2331a8e9/1B_Hands.jpg" /&#62;
&#60;img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/73995bbb78db0ccd3cf9dbb8821fbf921f9f9e7c579d63a2dd7984c3986a3ec4/cork.jpg" data-mid="98823467" border="0"  src="https://freight.cargo.site/w/1000/i/73995bbb78db0ccd3cf9dbb8821fbf921f9f9e7c579d63a2dd7984c3986a3ec4/cork.jpg" /&#62;</description>
		
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	<item>
		<title>poster collection 2024</title>
				
		<link>https://julietafama.com/poster-collection-2024</link>

		<pubDate>Mon, 05 Aug 2024 13:39:54 +0000</pubDate>

		<dc:creator>Julieta Famá Brand Designer and Illustrator</dc:creator>

		<guid isPermaLink="true">https://julietafama.com/poster-collection-2024</guid>

		<description>
	Collection of experimental posters I created throughout 2024 as self-initiated work. Each piece represents my exploration of design, typography, and visual storytelling.
	&#38;nbsp;
	graphic design, editorial design, photography and art directionyear – 2024location – Barcelona


&#60;img width="3125" height="1600" width_o="3125" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7557f3283c2c6e81bf0fd842337ccde8fa31239bf629a8b329a35bfa139d243c/julieta-fama-poster-series-argentina.jpg" data-mid="215835744" border="0"  src="https://freight.cargo.site/w/1000/i/7557f3283c2c6e81bf0fd842337ccde8fa31239bf629a8b329a35bfa139d243c/julieta-fama-poster-series-argentina.jpg" /&#62;
Argentina is not for sale
	“Argentina is not for sale” is a personal and independent design project. The series of posters is inspired by the graphic style of the protest posters from the Voicot group, characterized by the use of one or two colors, large typography, and colorful backgrounds. Typography takes prominence; the use of uppercase letters and color contrast create impact and add strength to the message. In Argentina, in recent years, this style has gained relevance as a form of political expression to highlight and amplify issues in public spaces, due to its low production cost.

The composition and colors of the posters mimic the Argentine flag, reinforcing the message of national identity and pride. The inflated and distorted typography, on the verge of bursting, reflects the current volatile situation in Argentina and references a popular phrase among Javier Milei’s supporters at the beginning of his term, "let everything explode," which symbolizes their support for the possibility of a drastic change in the country, at the expense of the poorest and working-class sectors. The English translation of these three slogans, which have become popular in various protests since the new government took office, aims to highlight Argentina's critical situation to an international audience.



&#60;img width="3125" height="1600" width_o="3125" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a5092d1b17233c8321348440f6e8ccb0562644b27c5d6121dad60f3063b5829e/julieta-fama-poster-series-el-mato-a-un-policia-motorizado.jpg" data-mid="215835745" border="0"  src="https://freight.cargo.site/w/1000/i/a5092d1b17233c8321348440f6e8ccb0562644b27c5d6121dad60f3063b5829e/julieta-fama-poster-series-el-mato-a-un-policia-motorizado.jpg" /&#62;
El mató a un policía motorizado
	










This series of posters is a personal project that was inspired by the Argentine indie band "El Mató a un Policía Motorizado.” Each poster reflects the personal emotions evoked by their music. The selected songs are anthems for the millennial audience, which is why the graphic style of these posters draws inspiration from Microsoft Paint—a nostalgic software for many who grew up in the late '90s and early 2000s. This stylistic choice bridges the gap between the band’s lyrical themes and the visual representation of their songs.






&#60;img width="3125" height="2957" width_o="3125" height_o="2957" data-src="https://freight.cargo.site/t/original/i/2a6b659812ddf436c77f822d79b69f84b6488bb0c4af20bb5162c24b8793a9df/julieta-fama-poster-series-lisboa-2.png" data-mid="215846742" border="0"  src="https://freight.cargo.site/w/1000/i/2a6b659812ddf436c77f822d79b69f84b6488bb0c4af20bb5162c24b8793a9df/julieta-fama-poster-series-lisboa-2.png" /&#62;
Lisboa
	










This poster series is inspired by the unique visual elements of Lisbon, Portugal, captured during a personal exploration of the city. The design is centered around the use of diagonals, a prominent feature both in the selected images and in the city’s urban landscape. These diagonals, reflected in the patterns of traditional Portuguese tiles, the cables of the iconic trams, and the natural slopes of Lisbon’s streets, are used to guide the viewer’s eye and convey the dynamic energy of the city.


The compositions emphasize this diagonal movement, creating a sense of fluidity and complexity that mirrors the experience of navigating Lisbon’s vibrant urban environment. The vibrant color palette, combined with minimalist sans-serif typography, reinforces the modern and energetic character of Lisbon. Each poster serves as a visual narrative, reinterpreting everyday elements of the city to reveal new connections and perspectives.


Ultimately, this series seeks to encapsulate the essence of Lisbon by highlighting its distinctive architectural and cultural features through a modern, dynamic lens, inviting viewers to see the city in a new light.



</description>
		
	</item>
		
		
	<item>
		<title>Lovvit</title>
				
		<link>https://julietafama.com/Lovvit</link>

		<pubDate>Fri, 02 Apr 2021 07:57:20 +0000</pubDate>

		<dc:creator>Julieta Famá Brand Designer and Illustrator</dc:creator>

		<guid isPermaLink="true">https://julietafama.com/Lovvit</guid>

		<description>
	Lovvit is a gluten free food brand. its goal is to make people’s life better with healthy, delicious and gluten free products.
	&#38;nbsp;
	naming, art direction, brand development and packaging designyear – 2018 &#38;amp; 2019location – Buenos Aires, Argentina@ Shakespear Works




&#60;img width="4075" height="2717" width_o="4075" height_o="2717" data-src="https://freight.cargo.site/t/original/i/67583f394e0c832e162ee780ecd873eaaa731bf2ba5c9675ba48fa8e0dee8da1/Van.jpg" data-mid="104038522" border="0"  src="https://freight.cargo.site/w/1000/i/67583f394e0c832e162ee780ecd873eaaa731bf2ba5c9675ba48fa8e0dee8da1/Van.jpg" /&#62;
	the project
	Lovvit was born out of the everyday frustrations of celiacs. And of all people. But instead of speaking from restraint, it does so from possibility and desire. It does not promise to forget celiac disease. It promises that it will be no longer the central axis that defines us.



&#60;img width="3000" height="1643" width_o="3000" height_o="1643" data-src="https://freight.cargo.site/t/original/i/dc3d9b09a1b6b1b90991e26d00238550fbd0ca49cbcf30b8bbfbb55bf9ce9839/Construccion-de-marca-Lovvit.gif" data-mid="104039088" border="0"  src="https://freight.cargo.site/w/1000/i/dc3d9b09a1b6b1b90991e26d00238550fbd0ca49cbcf30b8bbfbb55bf9ce9839/Construccion-de-marca-Lovvit.gif" /&#62;the brand
	Lovvit is optimistic, intelligent, relaxed, expert, responsible, modern, tempting and friendly. 
The container, which always accompanies the word "Lovvit", embraces, envelops and includes it. its rounded shape communicates warmth and unity, and is the expression of a brand close to its audience. The gestures of the typography evoke spontaneity and movement. The irregular and powerful lines represent an energetic, bold and relaxed brand. 
The tagline not only contextualizes the logo, but is the lynchpin of its optimistic promise. It is loaded with positivism and shows the relationship between taste, well-being and happiness.




&#60;img width="3000" height="2500" width_o="3000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dfcbf3848f420ac2f8c2897cca755ff7e22b327eaa2f6f54959add2a16efffc5/brandbook-lovvit.jpg" data-mid="104040008" border="0"  src="https://freight.cargo.site/w/1000/i/dfcbf3848f420ac2f8c2897cca755ff7e22b327eaa2f6f54959add2a16efffc5/brandbook-lovvit.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8cc954203ce4765f0206eee78bbe25c189494f45172fb8a373e5d450463c28e1/Paper-Bag-colores.jpg" data-mid="104038489" border="0"  src="https://freight.cargo.site/w/1000/i/8cc954203ce4765f0206eee78bbe25c189494f45172fb8a373e5d450463c28e1/Paper-Bag-colores.jpg" /&#62;
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	&#60;img width="3648" height="3648" width_o="3648" height_o="3648" data-src="https://freight.cargo.site/t/original/i/a57ce47fbda585422fbe6a9548617b1441195658ac1e7130c6d0a4e3f3dd2ae2/lovvit-2.jpg" data-mid="104043439" border="0"  src="https://freight.cargo.site/w/1000/i/a57ce47fbda585422fbe6a9548617b1441195658ac1e7130c6d0a4e3f3dd2ae2/lovvit-2.jpg" /&#62;
	&#60;img width="3648" height="3648" width_o="3648" height_o="3648" data-src="https://freight.cargo.site/t/original/i/3e226c08547cd593e9ac4338aec314bac151e441a617964a8c6e4e5055aaf116/lovvit-5.jpg" data-mid="104043440" border="0"  src="https://freight.cargo.site/w/1000/i/3e226c08547cd593e9ac4338aec314bac151e441a617964a8c6e4e5055aaf116/lovvit-5.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9aa1284faba087ea7d970e765fa111b5a2c360f84196d5e406ec17b282cb660/Pizarra.jpg" data-mid="104038546" border="0"  src="https://freight.cargo.site/w/1000/i/e9aa1284faba087ea7d970e765fa111b5a2c360f84196d5e406ec17b282cb660/Pizarra.jpg" /&#62;</description>
		
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