Dropp*d
is an innovative sub-brand launched by Printify designed to offer content creators and influencers a comprehensive merchandise solution.
design, art direction and brand development
year – 2024
location – Barcelona, Spain
in collaboration with Printify
year – 2024
location – Barcelona, Spain
in collaboration with Printify
the project
Dropp*d is a marketplace and service by Printify, designed to help content creators build meaningful connections with their audiences through high-quality merchandise. My role was to create a versatile visual identity that not only reflected Dropp*d’s mission to empower creators but also adapted seamlessly to the diverse brands, voices, and audiences of creators from different fields. The project also included designing the bases of their Shopify-powered marketplace (droppd.com) and a promotional landing page to introduce the service.
The identity—featuring a bold logo, dynamic color palette, and modern typography—was crafted to resonate with digital-first audiences and ensure compatibility with the unique styles and needs of each creator.
The identity—featuring a bold logo, dynamic color palette, and modern typography—was crafted to resonate with digital-first audiences and ensure compatibility with the unique styles and needs of each creator.
the window concept
Dropp*d is a digital gallery where each creator is given a dedicated window to shine. A carefully designed space where each brand is treated as a piece of art, deserving of its own unique showcase.
the brand
The rectangle replacing the letter “O” in the Dropp*d logo symbolizes the space we create for creators to showcase their unique content. Shaped like a frame or window, this element emphasizes Dropp*d’s role in providing a curated platform where creators’ work can stand out.
Within the brand system, the window also serves as a placeholder, representing the future visibility and presence of our creators on the platform.
The asterisk within the logo reflects Dropp*d’s role in connecting creators with essential resources, tools, and audiences. It embodies our commitment to being a central hub where everything creators need converges, facilitating their growth and success.
Within the brand system, the window also serves as a placeholder, representing the future visibility and presence of our creators on the platform.
The asterisk within the logo reflects Dropp*d’s role in connecting creators with essential resources, tools, and audiences. It embodies our commitment to being a central hub where everything creators need converges, facilitating their growth and success.
the marketplace
droppd.com is the marketplace where the Dropp*d team created a dedicated presence for each content creator within the platform. The selected color palette was designed to elevate the visibility of creators and highlight their individuality.
Inspired by the colors of the rainbow, the palette offers a wide range of diverse and vibrant hues, ensuring that each creator stands out and is visually distinct. These colors not only enhance recognition and visual appeal but also play a key role in establishing a unique identity for every creator within the Dropp*d marketplace.
Inspired by the colors of the rainbow, the palette offers a wide range of diverse and vibrant hues, ensuring that each creator stands out and is visually distinct. These colors not only enhance recognition and visual appeal but also play a key role in establishing a unique identity for every creator within the Dropp*d marketplace.
