Belvolution is the annual company event at Belvo
design, art direction and brand development
year – 202
location – Barcelona, Spain
@ Belvo
year – 202
location – Barcelona, Spain
@ Belvo
the project
Every January, the company hosts its annual event, bringing together employees from all over LATAM and Europe to spend time together IRL and kick off the year.
I developed the brand identity for the 2024 edition, beginning with refining the Belvolution logo and creating the "24" graphics in 3D.
A key element of the brand system was the use of overlapping ovals, which represented the three physical locations hosting the offsite—Barcelona, São Paulo, and CDMX. These ovals served as a unifying visual motif, emphasizing the interconnectedness of the event while also distinguishing the unique spaces.
I also designed the digital and printed assets for the event, ensuring a cohesive and visually engaging identity across all touchpoints. This comprehensive approach enhanced the event's recognition and overall experience.
I developed the brand identity for the 2024 edition, beginning with refining the Belvolution logo and creating the "24" graphics in 3D.
A key element of the brand system was the use of overlapping ovals, which represented the three physical locations hosting the offsite—Barcelona, São Paulo, and CDMX. These ovals served as a unifying visual motif, emphasizing the interconnectedness of the event while also distinguishing the unique spaces.
I also designed the digital and printed assets for the event, ensuring a cohesive and visually engaging identity across all touchpoints. This comprehensive approach enhanced the event's recognition and overall experience.
